Boosting Your Business During the COVID-19 Pandemic
The COVID-19 pandemic has set back many small business owners, but you can grow your business in spite of these tough circumstances. Through informative blogs like The Boston Young Professional Guide, you can find guidance on navigating small business management and other entrepreneurial topics. In addition, these resources will help you keep moving forward as you figure out what comes next for your business.
Take Care of Administrative Tasks
If you’re experiencing a lull in sales, take advantage of your extra free time to tackle a few administrative items you may have been putting off.
Do you plan to offer new products or services in light of the pandemic? It’s time to revise your business plan with the future in mind.
Connect with a financial advisor who can help you update your business budget and invest your funds wisely.
Adjust your business plan to reflect shifting strategies.
If you haven’t decided on an official business structure yet, this could be the perfect opportunity to establish an LLC.
Ramp Up Your Networking Efforts
Staying home doesn’t have to mean that you stop networking! Here’s how to make valuable connections without leaving your house.
Update your LinkedIn profile and make an effort to reach out to other business owners in your field.
Link up with a networking group like the Boston Young Professionals Association that will help you connect with others in your industry.
If you haven’t already done so, consider joining your local chamber of commerce.
Master the art of virtual networking by attending online meetings and conferences in lieu of in-person gatherings.
Volunteering is another great way to make connections.
Marketing For the Current Moment
To boost your sales during this pandemic, you’ll need to tweak your marketing strategy.
It’s time to ramp up your social media marketing strategy and heavily advertise your business on popular platforms.
Need a little inspiration for your business blog? You can share anything from information about your company’s safety precautions to relevant industry news.
Consider developing and releasing an app for your business - this will make it easier for customers to purchase your products and services online!
Running a small business is never easy, especially during tumultuous times like this. But entrepreneurs thrive when faced with challenges, and you can absolutely grow your business throughout this next phase of the pandemic. You’ll be able to sharpen your business skills and become more resilient.
Wondering how to ensure your business stays profitable during this tough time? The Boston Young Professionals Association (BostonYPA) can help! Our organization offers support to all of the city’s young professionals. In addition to our online career resources, we also host events, offer membership benefits, and award scholarships to young Bostonians. Learn more about BostonYPA on our website.
