Email marketing provides businesses with some of the best return on investment out there. A long cited study from Adobe found that “for every $1 marketers spend on email, the average ROI is $40.”
Now, email marketing is getting more sophisticated. Successful brands are building large emails lists and converting subscribers. It doesn't matter if your brand is B2B or B2C, email marketing matters.
But, there are still lots of brands who aren’t quite all in on email marketing yet. Hopefully, this post can help change that. I want to share with you 10 simple tips you can use to upgrade your email marketing.
Use these as a starting point if you are working on creating a campaign. And if you already have a campaign up and running, check and see where there are areas for improvement.
Ready to get started?
Tip 1: Have Multiple Sign Up Forms
Don't make people hunt to get on your email list. Make it really easy. Have multiple sign up forms on your site from pop ups to side bars. You can also include these forms in your blog posts too.
Tip 2: Provide an Incentive
Readers today are savvy. Most aren't interested in signing up for your email because you'd like it. Instead, give them a compelling reason to do it. Offer an incentive like a checklist or white paper to sweeten the deal.
Tip 3: The Reply To Address Matters
Avoid the generic reply to email address. Instead, opt for a real person. Not only will it get less likely to get caught in spam, you'll begin building trust with your readers
Tip 4: Go Mobile
The majority of people open their emails on their mobile devices. Yet, so many brands don't send mobile friendly emails. Make sure you check your emails before they're sent to ensure they read well on mobile devices.
Tip 5: Pay Attention to Your Subject Lines
A bad subject line means no one is opening your email. Don't leave your subject line as an afterthought. Instead, make it interesting and engaging, include emojis or personalization if you can.
Tip 6: Check Your Pre-Header Text
The pre-header text is the little snippet of info that shows in your inbox. Check what yours looks like. Remember, this is another area where you can compel readers to click.
Tip 7: Be a Storyteller
Most of the marketing studies out there today point to storytelling as a key to connecting with readers. If you've already got an email campaign running, consider revamping it to tell more stories.
Tip 8: Segment Your List
Keep track of where, when, and how people enter your list. Most brands get a far better response when they send targeted emails to segments of their list. If possible, avoid sending to everyone at once.
Tip 9: Have One Action
You can get in trouble when you ask people to do too much in your emails. So, before you send out any email campaign, make sure you know exactly what the one action you want people to take is.
Tip 10: Test, Test, Test
When it comes to email marketing, nothing should be set in stone. If something isn't working, then change it up. You might only have to make a few small tweaks to start generating better results.
Final Thoughts
There you have it.
Ten tips to help improve your email marketing. The most successful email marketing campaigns are those that really engage and delight readers.
In addition to these tips, consider what you can do to surprise your readers (in a good way) and add value to each email you send. In the long run, operating this way is going to end up paying off.
The more you can build trust through your email list, the better your odds of turning readers into customers.
